Last week, Amazon launched its Cloud Drive, with an emphasis on music storage. �While there have been a number of ?jukebox? services these last 10 years (Napster 2.0, MusicNow, Virgin Digital, Yahoo Music Unlimited, MTV Urge, MOG, Spotify, Thumbplay, Rdio), relatively few ?locker? offerings have emerged?although rumors of new locker services from Apple and Google sound promising. �Last week, Amazon leapt ahead of both rivals in launching Cloud Drive, a service that allows you to stream, for free, any songs purchased from Amazon. � For Amazon, it makes sense to pursue a locker service: they?ve perfected cloud-based content storage and delivery for thousands of web-based startups with Amazon Web Services (AWS). Amazon Web Services (AWS) already provides hosting and data transfer. �What?s interesting, however, is that the consumer-facing Cloud Drive is actually cheaper than its existing business-facing offering. �
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