TiVo this morning launched a free website for anyone interested in commercial ratings (particularly marketers, I guess). The 'Ad Scorecard' is designed to let people analyze how effective a brand's TV commercials are at retaining viewers and how well they are performing relative to competing brands. And by launching, I mean the company pretty much bashed every other audience and effectiveness measurement companies out there, saying they are no longer effective themselves.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/mHfwx0ockjU/
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