There's been a lot of debate about how much Twitter and Facebook buzz can really benefit big companies, and even more debate over the value of so-called "social enterprise" software offerings from the likes of Jive, Yammer and Salesforce. So Jive commissioned a third-party survey of their customers to find out just what benefits they were seeing. The results were pretty staggering. Internally, companies reported a 37% increase in project collaboration and productivity, 30% higher employee satisfaction and a 32% reduction in time to find answer. The most welcomed result might be a 27% reduction in email. Externally, customers reported a 31% increase in customer retention, 34% higher brand awareness, a 27% increase in new customer sales and a 28% decrease in call support volume. (For another view on how companies should use social media, check out Jeremiah Owyang on NBC's Press:Here, which aired yesterday.)
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Sfzn7nrj30Q/
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